Start-Up Village Entrepreneurship Programme an Overview

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Start-Up Village Entrepreneurship Programme (SVEP) is realising enterprises in rural areas and building rural entrepreneurs.


  • Start-Up Village Entrepreneurship Programme (SVEP) is implemented by Deendayal Antyodaya Yojana.
  • It is a sub-scheme of National Rural Livelihoods Mission (NRLM)ofthe Ministry of Rural Development and is being implemented since 2016.
  • The main objective of the scheme is to support the rural poor from poverty by helping them set up enterprises and stabilizing them.
  • SVEP provides self-employment opportunities with financial assistance, training in business management and soft skills while creating local community cadres for the promotion of the business.
  • The three major pillars of rural startups under SVEP are finances, incubation and skill ecosystems.
  • The major area is to develop a pool of community resource persons who are local and support entrepreneurs setting-up rural enterprises-enterprise promotion (CRP-EP).
  • The Block Resource Centre (BRC) in SEVP blocks will monitor and manage the community resource persons, appraise SVEP loan application, acts as the repository of enterprise related information and plays the role to support sustainable revenue model to operate effectively and independently.
  • The SVEP has extended business support services and capital infusion to 153 blocks of 23 states.
  • As of 2020, Community Resource Person- Enterprise Promotion (CRP-EP) trained 2000 cadre and provided services to rural entrepreneurs and supported 100,000 enterprises.
  • A mid-term review was conducted in September 2019 by Quality Council of India shows about 82% of the sampled entrepreneurs across the blocks from SC, ST and OBC categories.
  • This signifies the social inclusion which is one of the pillars of NRLM.
  • In the manufacturing area, 75% of the enterprises were owned and managed by women and average monthly revenue of enterprises was Rs 39,000-Rs 47,000, in service area Rs 41,700 and in case of trading Rs 36,000.
  • The study shows that 57% of the total household income of entrepreneurs is through SVEP enterprises.
  • SVEP promotes majorly group and individual enterprises. It promotes enterprises majorly on manufacturing, service and trading sectors.
  • The CRP-EP provides the business support services to the entrepreneurs and is certified.
  • To create standard E-learning modules for minimizing the transmission loss in technical aspects, investments are made on SVEP on use of ICT.

Impact of Covid-19 Pandemic

  • During the COVID-19 pandemic, women SHGs of DAY-NRLM stepped up as effective frontline responders.
  • Around 318,413 SHG members are involved in the manufacturing of face masks, protective kits and sanitizing products as on 14 August 2020.
  • In 29 states, women SHG members produced around 23.07 crore face masks, 1.02 lakh litres of hand wash and 4.79 litres of sanitizer with an estimated business turnover of Rs. 903 crore.
  • During the lockdown, the rural women made an additional income of Rs 29,000 each.
  • The most successful product during the lockdown is the face masks involving 2.96 lakh SHG members generating 23.07 crore masks in 150 days.
  • The estimated business volume is about Rs. 375 crore.
  • Some women SHGs involved in running community kitchens, serving cooked meals to 5.72 crore vulnerable community members.

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